Regent Street, London, today, lunch time, the streets were packed with thousands of people. I passed Nokia’s Flagship store, with large posters advertising Nokia’s new offering “Comes with music”. Being curious I went inside, looked around, all phones nicely displayed and ready to try out. When I walked outside again I noticed that actually the Apple store is right across the street…

And not only that, but the Apple store was crowded with people and looking back over my shoulder, I noticed there were actually just a few people in the Nokia store. I counted 5 people in the Nokia store that looked like customers and at least 10 Nokia staff. The Apple store housed a few hundred potential customers walking and playing around with gadgets. Of course not just with iPhones, but hey, Nokia did not open this store right across the street without a reason. What is the magic of the Apple experience, what attracts all these people? A combination of things, more than I want to cover in this quick post from London. But the pictures are telling…