“Setting up a new phone is as challenging as moving bank accounts”
“The complexity of modern mobile phones is leaving users frustrated and angry, research suggests. Some 61% of those interviewed in the UK and US said setting up a new handset is as challenging as moving bank accounts. Of the 4,000 people questioned, 95% said they would try more new services if phones were easier to set up. Setting up a new phone should take only 15 minutes but many people were spending an hour or more to get the handset to do what they wanted.”
Read the full BBC News article.
One of the main causes is that each mobile phone has its own user interface and menu structure.
Tags: mobile device management
This entry was posted on Monday, January 19th, 2009 at 15:16 and is filed under Uncategorized, blog. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
