“Setting up a new phone is as challenging as moving bank accounts”

“The complexity of modern mobile phones is leaving users frustrated and angry, research suggests. Some 61% of those interviewed in the UK and US said setting up a new handset is as challenging as moving bank accounts. Of the 4,000 people questioned, 95% said they would try more new services if phones were easier to set up. Setting up a new phone should take only 15 minutes but many people were spending an hour or more to get the handset to do what they wanted.”
Read the full BBC News article.
One of the main causes is that each mobile phone has its own user interface and menu structure.