User experience is a continuously moving target. If we compare the first application we inaugurated with our launching customer Telfort three years ago, a lot has changed. Our first approach was a 1, 2, 3 concept (see screenshot). Select your device, select your question and get a resolution for your problem. However, moving back and forth between topics with that interface appeared less intuitive for end-users than we thought. Hence, we switched to a more traditional “menu” design where end-users can jump directly to the topic of their choice. In addition, we moved from dynamic HTML, to static HTML and introduced Flash in parallel such as this example for KPN brand Hi. Each of our customers now has a “unique” application with a user interface customized to their needs. For the latest example of user experience in Flash, take a look at the application we recently released for T-Mobile.