ComScore Subscriber Analytix recently released “The Mobile Operators Question Guide” which is designed to help operators discover the power of asking the right question and learn where to find the answers.
How can you better segment to your subscribers based on their interests and behavior?
How many of your subscribers are using which OTT and VoIP serv... Read more
In the second quarter of 2012, McKinsey & Company conducted its first eCare consumer survey. The survey addressed 2,000 respondents in France – customers of the main telecoms operators in that country. Its key focus was on understanding the difference in customer service between digital and traditional channels for telcos, and on identifying roadblocks to adopting digital channels.
Smartphone users are getting familiar with software updates. When Apple officially released iOS7 for iPhone on September 17, within one week more than 50 percent of iPhone users installed the latest release on their device. The adoption by users was faster than with iOS5 and iOS6.