Analyze customer & device behaviour
Understanding the behaviour of visitors to your website is important. “What are opportunities for cross- and up-selling, how can we segment customers better? Which % of customers do we support online, which % through the call center? Is our drive to web self service successful?” Qelp software delivers answers for these questions and adds an extra dimension to it with statistics and analytics specifically relevant to the mobile industry. Based on Google Analytics (default), but also supporting Omniture, HBX and other analytics tools as needed.
Top 10 mobile phones
How is the Nokia N96 doing compared to the HTC Touch Diamond? Not just in terms of sales, but what functions are customers exploring? Which services are hot but difficult to configure or use? Is there an opportunity to cross or up sell?
The basics
On average, an end-user spends between 5 and 12 minutes online with a Qelp application. Quite significant compared to the average website. These “basic” stats are available of course, including number of pageviews, bounce rate, traffic sources and more.
Conversion, feedback
Not just your mobile phone webshop can be measured and optimized, but also your customer self service tools, marketing applications and device management support tools. Open or closed questions allow for collecting customer feedback about any mobile phone, service or user experience.
40% has trouble with OTA
What is the Top 10 FAQ? In our statistics, 40% of end-users wrestle with settings over-the-air. The figure varies per mobile operator, but illustrates the type of powerful analysis that can be made and subsequent measures to be taken for improvement. Read more…