Qelp has appointed Max van den Berg to the newly created position of Vice President Sales & Marketing. Van den Berg first joined Qelp in a business development capacity.
Van den Berg, 45, was a driving force behind the growth of the Sony Ericsson mobile phone business in the Netherlands, Belgium and Luxembourg. Until April 2010, he was Managing Director of Sony Ericsson Benelux. Prior to Sony Ericsson he was responsible for Sony’s Information Technology Group covering laptops and other computer related products.
“I am pleased that we found in Max van den Berg the ideal person to lead Qelp’s further growth globally,” said Wouter Deelman, CEO and Founder of Qelp. “As former MD of a key player in the mobile industry he brings the experience and international network to expand our business initially in Europe, and further the demand from mobile operators in Asia and North America.”
Max van den Berg said, “Qelp is a great company, with a strong position in the Benelux markets among mobile operators and MVNOs. It is a great
opportunity to lead the global expansion and growth of the business. With Qelp’s focus on user experience and business impact, I am confident that we can grow the company substantially.”