The update for iOS 11 is now available to iPhone and iPad owners, but many of them are not able to upgrade because of insufficient free storage. What’s more, your customers cannot take photos and videos, install new apps and make full use of their premium smartphones. This brings frustration and doesn’t match the user experience that users expect when buying a new iPhone.

To help you provide valuable recommendations to your customers and relieve their storage issues, our device experts have summarised the best practices for storage management for iPhones.

Upgrading to iOS 11 is necessary

The main focus of Apple’s iOS 11 is on improving storage management. A set of new features aims at avoiding situations where users are unable to complete tasks because their iPhone or iPad has run out of space.

Apple has worked towards resolving the root of the storage problem itself – the file size of photos and videos. The solution in iOS 11 comes in the form of a completely new file format for images. The new technology uses more sophisticated compression and results in file sizes that are 50-60% of their previous size. This means that after upgrading to iOS 11, taking photos will occupy less storage of your customers’ iPhones.

Automatic “offloading” of unused apps

According to a recent report, smartphone users keep over 80 apps on their phones. However, most people use only 9 apps regularly. On a monthly basis, between two-thirds and one-half of the installed apps remain unused.

iPhones and iPads running on iOS 11 are now also able to detect which applications are not used on a regular basis and “offload” them back to the cloud. In this way, while your customers aren’t using an app, it’s not taking up space on their device. As soon as the app becomes needed again, the iPhone restores it together with all user configurations.


iPhone storage. Photo credit: Qelp 

Providing instructions on how to set up the automatic offloading of unused apps is an easy way to help customers save space. Qelp has already developed online step-by-step instructions on how to make use of all iOS 11 storage management features.

Keeping photos in the cloud, not on the device

Educating customers on how to back up photos and videos into the cloud will go a long way towards resolving their storage issues. After the backup is completed, the full-sized photos are removed from the device’s storage. Then, users just re-download the files when they wish to view them in full resolution. In iOS 11 Apple has extended this functionality beyond photos and videos. Now iMessage chat histories can also be backed up in the cloud and removed from local storage.

Reviewing and deleting large attachments

Another source of potential clutter is the attachments in iMessage. Active usage of the chat app and sending photos, videos or GIFs consumes a lot of storage space. This is why Apple has introduced a new storage management feature in iOS 11, which allows users to review their iMessage attachments and choose which ones to keep and which to delete. Users see a list of attachments ordered by size, so that deleting the largest ones can make an instant impact.

Clearing out all recently deleted files

With the introduction of the new Files app in iOS 11, Apple has also added a folder called “Recently deleted files”. The folder serves as protection from losing files deleted by mistake. Yet, without emptying this folder, iPhones can become overloaded with files intended for removal. Educating your customers on how to permanently remove the files from the “Recently deleted” folder will help them to avoid this situation.

Qelp helps mobile operators to address customers’ smartphone issues with online high-quality self-service content, available effective the market launch for every new device and OS.