Being successful as an MVNO comes down to differentiation, pricing and scaling according to David Glickman, CEO of Ultra Mobile, who states:“If you follow the crowd, you are bound to fail”. Glickman adds that providing a strong value and quality of service is also a must. This is not always easy, especially when MVNOs are competing with bigger operators that are trying to get their share of the prepaid value segment. Glickman’s answer on how to reach out to customers and prevent customer churn: “Care is another great place where we can cater to our base”. Providing multi-lingual support to his customers has been critical in their retention efforts to date.
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