It’s the largest growth in smartphone ownership according to the Deloitte Global Mobile Consumer Survey 2014. A majority of 56% of consumers older than 55 now own a smartphone. This could explain the trend our customers identified, where a majority of all smartphone support requests in the call center comes from people 50+ years old. The Deloitte survey also concluded that consumers still see operators as the place to buy a smartphone, both online and in retail stores. Regarding the dutch market Deloitte concluded a 20% growth of MVNO subscribers at the cost of pre-paid mobile operator subscriptions.
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