HFS Research, a leading industry analyst firm, has acknowledged Sykes Enterprises as a true digital customer experience powerhouse with significant capabilities across the entire customer lifecycle.
The report, published earlier this year, ranks Sykes Enterprises #1 for vision and go-to-market strategy, an outcome of strategic digital investments and partnerships.
HFS also ranked SYKES in the top 3 of Digital Investment and Capabilities, as well as Front Office Customer Engagement Operation.
HFS Research Vice President Melissa O’Brien says, “SYKES has taken a differentiated approach with investments in its digital capabilities. This demonstrates SYKES putting a stake in the ground with RPA which, combined with its core business process expertise and other complementary services, placed SYKES as the leader for vision and go-to-market strategy in our Customer Engagement Operations Top Ten.”
The HFS award recognizes SYKES’ operational excellence, as well as its acquisitions that have collaboratively established SYKES Enterprises as a digital experience powerhouse.
Recent investments that accelerate SYKES’ digital capabilities include Symphony Ventures, which brought significant IA and RPA capabilities; Clearlink, enhancing SYKES’ value proposition in the digital marketing space; Qelp, the global leader in online self-service software, and a partnership with XSELL Technologies, which strengthens the sales capabilities through a cloud-based machine learning platform.